SELF
Understand the human doing the selling.
HUMAN PERFORMANCE IN SALES
INSTINCT — Sales. Stripped Back.
Your sales methodology isn't the problem.
The same tools in different hands produce different results.
Instinct develops the human behind them.
PEOPLE
CREATE
OPPORTUNITY
PEOPLE
BUILD
BUSINESS
HIGH PERFORMING
ORGANISATIONSSALESREVENUEBUSINESS DEVELOPMENTKEY ACCOUNT MANAGEMENTLEADERSHIP TEAMS
WHY INSTINCT
Same tools.
Different results.
Organisations invest heavily in sales methodologies, CRM, processes and technology, yet performance varies dramatically.
The difference isn't the tools.
It's the human using them.
THE INSTINCT METHOD
UNDERSTAND
Deeply understand the customer and their world.
CONNECT
Build genuine human connection.
INFLUENCE
Guide with insight and relevance.
CLOSE
Create mutual success.
THE HUMAN ADVANTAGE
As AI becomes more capable,
human differentiation
becomes more valuable.
AI can provide research, analysis and content. Instinct develops the behaviours that make that intelligence commercially effective.
CURIOSITY. JUDGEMENT. EMPATHY.
TRUST. AUTHENTICITY. CONNECTION.
INFORMATION IS EVERYWHERE.
HUMAN CONNECTION CREATES OPPORTUNITY.
ENTERPRISE WORKSHOPS
Half-day behavioural
sales enhancement workshop.
A practical, high-impact workshop designed to increase the effectiveness of the sales methodologies, processes and technology your organisation has already invested in.
Explore the workshop →FOUNDER
Elizabeth Russell
FOUNDER, INSTINCT
I developed Instinct after years in enterprise and strategic sales, seeing the same pattern repeatedly: the same tools, training and methodologies could give people very different results.
Instinct exists to help people leverage their natural attributes to become more effective, authentic and successful.
ELIZABETH RUSSELL · FOUNDER, INSTINCTLet’s start a conversation
Find out how Instinct can work with your organisation.
Book a conversation →